Favorite Daughter is an American women's clothing brand founded in 2020 by sisters Erin and Sara Foster. Conceived as an alternative between mass market and luxury, it grew quickly: by 2024, revenue approached $50 million, with $150 million projected by 2026. The clothing is sold on the brand's own website, at Nordstrom, Saks Fifth Avenue, Revolve, and Anthropologie, as well as in flagship stores in Beverly Hills, Los Angeles, and New York.
The brand is designed for modern women who want to look stylish without overpaying. The price range spans from $45 for t-shirts to $595 for coats. When shopping on the Favorite Daughter website, you can use Favorite Daughter Promo Codes and receive discounts on the entire range.
How to Save on Favorite Daughter Purchases
- Current Promo Codes offer 10% to 50% off the entire range or specific categories. One Promo Code can be applied at a time, but it can be combined with discounts in the Sale section.
- When registering and subscribing to the email newsletter, new customers receive 10% off their first order of $100 or more, as well as early access to promotions.
- For the first order placed through the mobile app ($150 or more) — 15% off and 50 starter points in the loyalty program. The app sends notifications about new collections and sales.
- Points are earned for purchases, product reviews, and social media activity. 500 points = $20 discount. Members also receive early access to sales and birthday greetings.
- For referring a friend who makes a purchase, both receive $25 off their next order. The link can be generated in the "Refer a Friend" section.
- Standard shipping is free on orders of $250 or more. Processing takes 2–3 business days plus 5–7 days in transit via UPS. For orders below the threshold, it is more cost-effective to add items to reach $250 or use a Promo Code for free shipping.
- The store website has a permanent "Sale" section. During promotions, an additional 25–30% off is applied.
- The biggest discounts come on Black Friday, Cyber Monday, and during the winter holiday period (up to 25–30% off the entire site). Summer, spring, and fall clearance is the best time to buy items from the outgoing season at minimum prices.
- Favorite Daughter is sold at Nordstrom, Saks Fifth Avenue, Revolve, and Anthropologie. If a retailer is running its own promotion or has a Promo Code — the price may be lower than on the official website.
- On Instagram Stories and TikTok, the Foster sisters periodically post limited-time Promo Codes. It is worth following their pages to catch flash sales.
- There is also a resale platform for the brand's items (powered by Treet) — here you can buy pieces from past collections at reduced prices or sell your own and receive store credit toward new purchases.
How to Activate a Favorite Daughter Promo Code
Adventures of a Couponista tracks, verifies, and publishes working Promo Codes. We monitor the website, newsletters, and affiliate programs — so you always have an up-to-date list of codes without expired offers.
To apply a Promo Code:
- On Adventures of a Couponista, find the Favorite Daughter page and copy the code.
- Open the Favorite Daughter website and add items to your cart.
- Proceed to checkout.
- Find the "Gift card or discount code" field, paste the code, and click "Apply."
- Make sure the discount is reflected in the order total.
- Fill in the shipping and payment details, and click "Complete order."
If the code did not work — check the expiration date, minimum order amount, and product category (some codes do not apply to sale items).
Current Favorite Daughter Promotions
The online store and newsletter periodically feature special offers. Among them:
- Extra savings on Sale. Additional markdowns on already discounted items — details as described above.
- Flash sales. Short-term offers with codes are announced through the newsletter, Instagram, and TikTok.
- Seasonal clearance. In spring, summer, and fall — maximum discounts on end-of-season inventory, up to 50–70%.
- Holiday promotions. Major sitewide discounts during key shopping events — see details above.
Features and Advantages
Favorite Daughter focuses on combining everyday style with comfort. Here are the key characteristics that set the brand apart:
- Modern versatile design. Collections blend current trends with wardrobe staples, making the pieces suitable for different occasions — from work to leisure.
- Focus on quality and fit. Special attention is given to fabric selection and silhouette development so that garments fit well and last.
- Range of sizes. The assortment includes models with different silhouettes and fit options, allowing customers to find clothing for various body types.
- Easy mix-and-match. Wardrobe pieces combine easily with one another — jeans, sweaters, dresses, and outerwear create a foundation for a variety of looks.
- Beyond clothing, the brand plans to expand its range: a footwear line in partnership with a well-known manufacturer is expected in the future.
Product Range
Collections are designed with seasonality, current silhouettes, and mix-and-match compatibility in mind, which simplifies outfit selection. The range includes both wardrobe staples and more statement pieces, catering to different style preferences.
- Jeans and denim. The flagship category: skinny, boyfriend, straight, wide-leg, flare; rise from super high to low; length from crop to long. Each style has a name: The Jordie, The Ollie, The Masha, The Erin, The Sara, The Tommy, The Taylor, and others.
- Pants. Classic trousers, tuxedo pants, The Favorite Pant — the signature style.
- Dresses. Everyday and occasion wear — mini, midi, maxi; a bridal collection, The Bridal Shop.
- Tops and blouses. Tanks, t-shirts, button-downs, bustiers, bodysuits, corsets.
- Sweaters and cardigans. Cashmere and knit styles, oversized fits, button-front cardigans.
- Coats and outerwear. Coats, trenches, shearlings, quilted jackets, blazers.
- Skirts and shorts. Mini and midi skirts, denim shorts, biker shorts.
- Logo Shop. Sweatshirts, joggers, hoodies, t-shirts, and hats with prints such as "Favorite Daughter," "Mom of the Year," "Nobody Wants This," and others.
- Footwear. Sandals, heels, loafers, and ballet flats — some styles created in collaboration with Larroudé.
- Accessories. Belts, scarves, hats, travel bags.
Favorite Daughter is a rare case where the founders actually wear what they sell and are genuinely invested in quality. Stylish but not pretentious, well-made but accessible. To buy your favorite pieces at a better price, use Promo Codes and follow promotions on Adventures of a Couponista.
